A proof of concept for community-driven women’s football.

Across the UK, interest in women’s football is growing fast. The success of the Lionesses has sparked new enthusiasm for the game, inspiring more women to get involved at every level. But at grassroots level, access remains surprisingly difficult.

Casual players often struggle to find local games. Information is scattered across social media groups, WhatsApp chats, and word-of-mouth networks. For team captains, organising matches can involve juggling pitch bookings, player availability, and last-minute changes with little support from existing tools.

Women’s Football Games set out to change that. The vision was simple but powerful: a platform where players could discover local matches, connect with others, and organise games with ease. Before committing to a full product build, the team partnered with Arch to scope and prototype a proof of concept that could validate the idea and define a clear roadmap forward.

Through a structured discovery process, we explored how the platform could support both players and organisers, helping remove barriers to participation while strengthening local football communities.