Our Work

Empowering Parents and Carers in the Performing Arts.

We partnered with PiPA to create a centralised, modular website that enhances engagement, supports industry partnerships, and strengthens advocacy efforts.

PiPA

Client

Third Sector

Sector

Web app

Product

2022

Year

IDENTIFYING THE PROBLEM

Strengthening Digital Advocacy for Parents and Carers.

Parents and Carers in the Performing Arts (PiPA) was founded in 2015 to address the challenges faced by parents and carers in the creative industry. Since its inception, PiPA has worked to raise awareness, support industry change, and promote the creative value of a diverse workforce through data-backed insights and advocacy efforts.

While PiPA had an established online presence, their existing website lacked the functionality and flexibility needed to support their growing initiatives. They required a centralised platform that could:

Showcase the achievements of partner organisations and attract new collaborations.
Provide an adaptable, future-proofed digital space for ongoing development.
Offer a dedicated resource hub for members and industry professionals.

PiPA also needed new brand guidelines to ensure consistency across digital and print materials, aligning their online presence with their mission-driven work.

£11B Industry

280,000Employed in Arts

89%16 and Over Engaged in Arts

CRAFTING THE SOLUTION

A Digital Hub for Advocacy and Engagement.

We worked closely with PiPA to develop a modular, scalable website that integrates key functionalities to support members, showcase industry achievements, and drive advocacy efforts. By ensuring flexibility for future iterations, we created a sustainable, adaptable platform that can evolve alongside PiPA’s initiatives, supporting ongoing advocacy, industry engagement, and organisational growth.

Key enhancements include a members' resource area providing streamlined access to industry reports, toolkits, and partner resources; a built-in survey host to collect valuable data and strengthen evidence-based advocacy; a user-friendly member portal for profile creation and demographic data submission; and an intuitive content management system (CMS) that gives PiPA full control over content updates, enabling them to remain responsive and relevant in a dynamic sector.

CRAFTING THE SOLUTION

A Digital Hub for Advocacy and Engagement.

PiPA's

Success.

The PiPA platform delivers:

A centralised hub for members and industry partners, improving accessibility and engagement.
Seamless data collection, supporting research and advocacy efforts.
Improved content management, allowing PiPA to update resources with ease.
A scalable foundation for future development, ensuring long-term digital growth.

PiPA

Platform Features.

Members’ resource area with industry toolkits and reports.
Survey integration, enabling real-time data collection.
Custom member portal, allowing profile creation and demographic data submission.
Flexible CMS, providing PiPA with full control over content updates.
Scalable architecture, designed for future feature expansions.
New brand guidelines, ensuring consistency across digital and print platforms.

Reflection

From the Product Team.

"This project was all about ensuring PiPA’s digital presence matched their mission. We focused on accessibility, ease of use, and future adaptability, ensuring their website becomes a long-term asset for their advocacy work. By refining their brand guidelines and UX strategy, we created a platform that is not only visually appealing but also deeply functional and impactful."

Product Team at Arch

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